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About Us

The Regional Council Of Tourism: Positioning Beni Mellal-Khenifra as Morocco's premier destination for wellbeing and nature tourism.

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Welcome to the heart of Morocco!

The Regional Council of Tourism of Beni Mellal-Khénifra is committed to showcasing the unparalleled charm and beauty of this remarkable region. The council strives to uncover and promote the treasures of this captivating destination to travelers near and far. The region is a land of breathtaking contrasts. From the cascading Ouzoud Waterfalls, one of Morocco's most iconic natural wonders, to the serene waters of Bin El Ouidane Lake surrounded by majestic mountains, Beni Mellal-Khénifra is a haven for nature lovers and outdoor enthusiasts. In Azilal, travelers can explore ancient caves and witness the timeless traditions of Berber villages, while Beni Mellal and Fquih Ben Saleh showcase a rich cultural tapestry with their historic architecture and vibrant souks. Khouribga is known for its pristine natural reserves, offering a tranquil escape, and Khenifra enchants with its untouched cedar forests and picturesque rivers. Together, these areas form a mosaic of diverse landscapes, each more inspiring than the last. Whether you’re hiking along scenic trails, immersing yourself in local culture, or simply soaking in the region’s natural splendor, there’s something for everyone in Beni Mellal-Khénifra. Through tireless efforts and a shared passion for this extraordinary region, the Regional Council of Tourism invites you to experience an unforgettable journey. Discover a land where adventure meets tranquility, history intertwines with modernity, and nature greets you at every turn. Beni Mellal-Khénifra is more than just a destinationit’s a story waiting to be explored, a memory waiting to be made, and a place where every traveler can find their own unique connection to the soul of Morocco.

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Nature’s Marvel

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Timeless Spectacles

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Splash of Serenity

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Fascinating Culture

Aiming for the Future, Building a Legacy

Forging Bridges for Beni Mellal-Khénifra’s Global Recognition Through

Promoting and elevating the destination

Developing a strong regional brand

Monitoring and supporting regional tourism growth

Enhancing visitor experiences

Creating an impact on local economies by better positioning the region

contact@visitbenimellal.com
+212 521 551 488
Chamber of Commerce, Industry and Services of Béni Mellal-Khénifra
© 2025. Regional Council of Tourism of Beni Mellal-Khenifra.